150211_MelBles_StellaMcCartney_SS_02-044.jpg
150211_MelBles_StellaMcCartney_SS_01-235.jpg
150211_MelBles_StellaMcCartney_SS_02-044__.jpg
150211_MelBles_StellaMcCartney_SS_02-044.jpg

PRESS


SCROLL DOWN

PRESS


Madonna's Former Trainer Nicole Winhoffer Has Created Workout Brand With A Cult-Like Following

Madonna's Former Trainer Nicole Winhoffer Has Created Workout Brand With A Cult-Like Following

Hair Down, Vibe Up: How Nicole Winhoffer Does Fitness Differently


Hair Down, Vibe Up: How Nicole Winhoffer Does Fitness Differently

Live With Nicole Winhoffer: Awesome Workout Tips for Home or Work

Live With Nicole Winhoffer: Awesome Workout Tips for Home or Work

Introducing Nicole Winhoffer for Adidas

Introducing Nicole Winhoffer for Adidas

Don't treck to the gym tonight

Don't treck to the gym tonight

Up close with Madonna's trainer

Up close with Madonna's trainer

Move like Madonna

Move like Madonna

Madonna's pre grammy workout

Madonna's pre grammy workout

Madonna's new trainer steps into the limelight with workout DVD

Madonna's new trainer steps into the limelight with workout DVD

New Global Adidas Trainer

New Global Adidas Trainer

Madonna's trainer on getting fit

Madonna's trainer on getting fit

The secrets behind Madonna's banging body

The secrets behind Madonna's banging body

Working out with Nicole Winhoffer

Working out with Nicole Winhoffer

Fit for all: May and Nicole show their workout

Fit for all: May and Nicole show their workout

Most Stylish New Yorkers

Most Stylish New Yorkers

The woman behind Madonna's body

The woman behind Madonna's body

9 Fitness Trainer to Follow on Instagram

9 Fitness Trainer to Follow on Instagram

5 Ways to slim down before your wedding

5 Ways to slim down before your wedding

Dancing my way to the top

Dancing my way to the top

Dream School

Dream School

How Madonna's trainer got her butt ready for the Met Gala

How Madonna's trainer got her butt ready for the Met Gala

Fit for purpose

Fit for purpose

Sweat with this towel workout

Sweat with this towel workout

Get a body like Madonna

Get a body like Madonna

The MDNA Tour - Epix

The MDNA Tour - Epix

3 butt busting moves

3 butt busting moves

Hello Mica 2: Functionality Revealed

Hello Mica 2: Functionality Revealed

Celebrity fit club

Celebrity fit club

Madonna's addicted to sweat workout DVD

Madonna's addicted to sweat workout DVD

Madonna's trainer dishes her workout routine and opens new gym

Madonna's trainer dishes her workout routine and opens new gym

Madonna's trainer reveals star's workout

Madonna's trainer reveals star's workout

Meet the new Tracy Anderson

Meet the new Tracy Anderson

150211_MelBles_StellaMcCartney_SS_01-235.jpg

PARTNERS


PARTNERS


The NW Method represents creativity, energy and newness; Nicole brings passion and unique ideas to every project.  Some of the biggest brand names in the world have partnered with the NW Method, from fashion to music to fitness, working with the team to create innovative ideas that revoultionize the industry.  Nicole is a trailblazer who constantly pushes boundaries and inspires brands to evolve and break away from tradition.


Pure-Protein-logo-with-Registered-Trademark.gif

 

In 2016, Nicole was signed as the first ambassador for NBTY’s Pure Protein. As part of her role with the brand, she has filmed two commercials, one of which received more than 3 million views online – as well as creating a live theater experience for hundreds of media.


Propel_logo.png

 

PepsiCo’s Propel extended its relationship with Nicole by casting her in a commercial in late 2016. The print and video campaign her newness and her ability to fuse fitness with the showcases artistry of performance.


unnamed-13.jpg

In 2014, Adidas named Nicole as the first ever Global Women’s Ambassador to Adidas by Stella McCartney, a partnership which lasted for two years.  As part of her role, Nicole helped to launch Adidas’ “Here to Create” campaign.  Since debuting in February, her “Here to Create” video has had more than 2 million views online.

She was also the first person to take part in the “Avenue A” program, curating a box of fitness favorites, and starring in a digital campaign to promote it.

Nicole’s expertise influenced the functionality of the clothing, and her style inspired Stella’s Spring/Summer 2016 collection.

Net-a-Porter became the first to showcase Nicole’s method, “The Art of Fitness”, in a health and wellness-focused video series to promote the partnership. In the clips, Nicole modeled Stella’s collection, while sharing her favorite workout moves, fitness tips, and choreography.


NW Studios has a long-standing partnership with The Standard hotel group, holding weekly NW Method classes at The Standard, High Line in New York City.  In January, The Standard Spa in Miami, invited Nicole to teach several NW Method workouts for media and influencers at its Camp Standard event.


Equinox invited Nicole to begin teaching her NW Method in its Soho facility for three months earlier this year, making it the first outside workout to be given a residency within an Equinox space.  Every one of the twice-weekly classes was sold out, and the Method was later featured at Equinox’s LA locations.


Degree Women partnered with Nicole last year on their Seize the Motion campaign, a social media movement which saw fitness experts sharing some of their favorite ways to get moving and stay active. 


SXSWR29Logo.jpg

 

As part of Refinery29's School of Self-Expression at SXSW, the brand asked Nicole to teach a class for their guests, who were invited to immerse themselves in a host of activities focused around creativity, technology, and style. 


The brand profiled Nicole as one of their favorite healthy living gurus back in 2015, while also signing her up as a VIP influencer.  She continues to work closely with the brand as one of her fashion favorites. 


150211_MelBles_StellaMcCartney_SS_02-044__.jpg

ONLINE CONTENT


ONLINE CONTENT


The Art of Fitness: The Interview

The Art of Fitness: Abs and Lower Back

The Art of Fitness: The Cool Down

The Art of Fitness: Leg Workout

The Art of Fitness: Waist Trimmer

The Art of Fitness: The Dance

The Art of Fitness: Glute Workout

The Art of Fitness: Hip Workout

NET-A-PORTER

Find out more at net-a-porter.com